Entries by wayne.m.peterson@gmail.com

Earn Your Access – The Fifth Rule of Social Selling


Direct, early access to the real decision-maker – not someone whose power is limited to saying “no,” but the person who has the authority to say the final “Yes” – It’s the Holy Grail for professional B2B salespeople. And it has gotten harder and harder to gain. You’ve seen the statistics already. The buying

Recruiting Salespeople: Stop Hiring Retreads


Yes, I’m talking to you. You knew exactly what I meant when you saw the headline: itinerant salespeople who move from company to company on about a two-year cycle. Of course they hope that this time will be different, that this gig will last. The problem is they are going to sell as they …

Selling by Leading Change

Leading Change

Anyone who doubts that everything is changing must be in a stupor of some kind. From my vantage point, everything is changing. And the faster that things change the faster the value of what you currently know is evaporating. To a greater degree than ever before, sustained learning is now key to your success