Wayne worked for years to reconcile the benefits of outsider status with the drawbacks. The benefits are considerable, but the drawbacks always bothered him. Now there is a means to get all of the benefits while minimizing the built-in drawbacks: the fractional executive model, the “inside-outsider.”
The fractional executive differs from a part-time employee because independence is preserved and duration is limited. Clients arrange for just enough of Wayne’s focus to have the greatest impact, while allowing him to do things only an outsider can do: primary research, for example.
Power comes when you balance an outsider’s perspective and independence with an insider’s opportunity to influence and execute. The fractional executive model does both by creating an “inside-outsider.”
Wayne’s current engagement as a fractional executive is as EVP & COO at the Lane Press in Burlington, VT.
The value of a trusted advisor is hard to over-state, as a number of Wayne’s clients confirm. Because interaction with a trusted advisor goes well beyond what you’d expect from a subject matter expert.
From a trusted advisor you expect the freshest thinking and the widest perspective possible. You expect a safe haven for the toughest, most strategic issues and decisions.You expect to have your thinking and assumptions challenged by someone who is reliably on your side and with your best interest at heart.
You expect to a trusted advisor to stretch and correct respectfully and graciously. And you expect your interactions to be confidential and truthful, even when being relentlessly truthful could mean the end of the business relationship. You expect a trusted advisor to speak the unspeakable and to ask the unaskable when no one else will. From a trusted advisor you count on impact, not just activity.
The role of a trusted advisor is always earned. And Wayne has earned a number of those relationships. They are the business relationships he values most, and all of them have developed into substantial friendships.
Coaching & Mentoring
People develop fastest when an investment is made in them directly. And one-to-one coaching drives it better than any other method. That’s why Wayne focuses much of his time on coaching and mentoring.
Wayne creates mentoring processes that make learning transferable across your enterprise, and speeds the learning curve of new employees on the customer-facing side of your business. He coaches and develops new leaders and managers. This builds organizational capability, growing your own talent from within. And he coaches and develops individual account executives and account managers to build their effectiveness.
Highly-effective executives, managers, salespeople and others attest to the capabilities and effectiveness they gained through Wayne’s direct coaching and mentoring.
Speaking & Writing
Wayne is a sought-after speaker. He understands that subject matter expertise and incisive content are vital. Wayne presents from a deep and growing understanding of the strategic and customer-facing side of business.
But effective delivery is also essential. His presentation resources are graphic, dramatic, and clear.The structure of every effective presentation must be memorable and accessible in order to dodge “death by bullet point.”
With a group, Wayne is engaging and high-energy because he understands that he’s creating a learning experience for his audience. He’s invested considerable time and training to become an effective speaker, and one that audiences rate highly for content and delivery.
Wayne writes about his passions: strategy, business development, and the customer experience. His insights are fresh, contrarian, and incisive. Link to Wayne’s articles and his blog.