Wayne has presented to groups as small as fifteen and as large as 1,500. He’s learned to marry great content, great graphics, and a great delivery. Along the way, we’ve figured out what works. And we’ve discovered what doesn’t. To get the most out of your event and to keep Wayne from tripping and falling into the same pitfalls again and again, we’ve put together this list of requirements and suggestions:

Respectfully, we ask that the person responsible for the event directly confirm that you’ll make these things happen. Here goes:

  • Wayne uses a MacBook Pro laptop running Keynote software. He has his own computer and his own HDMI and VGA adapters. So a standard HDMI or VGA cable works just fine. He also has a standard Apple DVI adapter. His presentation does not run on any other computer but his, or in any format other than Keynote.
  • Wayne’s laptop is controlled by a remote control that he brings with him. The laptop must be set up within sight and no more than 20 feet from the most distant point where Wayne will be standing. It works best to have it on a small table so it can also work as a confidence monitor. Putting it on a podium doesn’t tend to work especially well. AC power should be within six feet of the computer.
  • Wayne uses a wireless microphone for any group larger than 25 and he brings that with him too. To be specific, he uses a Sennheiser microphone over his ear. It’s equipped with adapters to plug it into whatever beltpack transmitter your AV team is using. But he can also bring his own beltpack transmitter and base station. Those can be patched directly into your audio system using a standard cable that also travels with Wayne. He’s not able to do a good job with a lavaliere microphone, a wired microphone, a handheld microphone or a podium microphone.
  • Unfortunately, Wayne can’t surrender his laptop to you the night before, nor can he do so on the day of the event. It stays in his possession—all his work is on it. However, Wayne is more than willing to work with your team on a tech check. That can be thirty minutes before he goes on stage or earlier in the day before your session starts. He’s a “belt and suspenders” kind of guy, and tries to be very well prepared.
  • Wayne’s slides are not available for download, or for publishing as notes or a handout. In addition, unless you specifically work it out with Wayne in advance, you don’t have the rights to record and then resell or distribute Wayne’s presentation. Thanks for understanding.
  • If you’d like to interact with Wayne before the event, email is quicker than a conference call. And Wayne can be reached at wmp@blkcyn.com. But he’s also happy to arrange a video conference if that would be helpful.

In groups of more than fifty, Q&A is tempting but not usually an effective way to end the presentation. Instead, Wayne suggests asking audience members to submit questions to a moderator in advance. Then, when the talk is over, you can have one person firing questions—ending the meeting on a high note. The other alternative is a great deal of time for Q&A, at least fifteen minutes.

Suggestion: Groups that schedule a break right after Wayne’s presentations are usually glad they did. You get that high-energy clutch at the front of the room for people who want to say “hi” and you get conversation time as people consider what they just learned.

Suggestion: Whenever possible, make the room at the event too small, not too big. This is often overlooked and it makes a huge difference. It’s also a good idea to skip the round tables and pack people together for the speech itself. Feel free to take as many flash photos as you’d like before Wayne’s presentation, but please, no flash during the presentation.

Suggested intro:
Wayne Peterson is the Principal of the Black Canyon Consulting Group. His practice is focused tightly on B2B strategy, customer development, customer retention, and the customer experience.  Wayne is the author of countless articles and a forthcoming book on B2B business strategy. You’re about to find out why Epicomm said: “No one understands strategy, effective selling and customer retention better than Wayne.”